Magenta Experience Center | Archframe Design Awards 2021

In 2020, Deutsche Telekom with T-Mobile Czech Republic decided to create a space in Prague that is focusing on a new experience approach: new contemporary communication to wider generations, a possibility to enable innovative solutions. Our recipe included the following ingredients: warm invitation, personalized service, co-creation, co-working, co-play, events, education, arts. Our very aim: connect GenZ, mid-agers and silver society, support diversity and inclusion, drive sustainability. We created one pioneer concept: Magenta Experience Center!

Gold Winner – Archframe Design Awards 2021
Design Firm – art1st design studio
Project Title – Magenta Experience Center
Project Category – Retail Interior
Status – Built
Architect/Designer – art1st design studio
Design Team – art1st design studio
Practice – Professional Architect
Country – Hungary